成功構建網站的方法_網頁設計教程

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If you're doing business on the Internet, one of the most important aspects of your success is your web site. If your web site doesn't look professional, no matter what product you're offering your chances of success are minimal.

假如開展網上交易，你就必須考慮網站問題。假如網站設計不專業，那么即使可以提供最好的產品，網站成功的機率也很小。

Before you begin, if you've never designed a web page, it would be wise to become familiar with HTML. (Hypertext Markup Language.) A great place to start is NCSA Beginner's Guide to HTML: Ncsa.uiuc.edu

假如以前沒有設計過網頁，那么你在設計前，需要首先熟悉HTML（超文本鏈接標示語言）知識。你可以登錄Ncsa.uiuc.edu，獲取相關信息。

15 Tips for designing a successful web site:

成功設計網站的15條建議：

(1) The main page of your web site should load in 8 seconds or less with a 56K modem.
According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

（1）在利用調制解調器上網的情況下，網頁應該保證下載時間少于8秒鐘。Forrester研究中心以及Gartne研究中心近來的兩項調查顯示，頁面下載速度慢，導致網站每年造成11-13億的經濟損失，流失大量消費者。假如網頁下載時間太長，潛在消費者就會流失。

(2) Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you've done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, "Building Your Site."
Web-source.net

（2）確保網站所有網頁的HTML中包含正確的META編碼。META標簽是能夠幫助搜索引擎確定網站要害詞的HTML編碼。大約80%的網站用戶通過8個較大的搜索引擎登錄網站，所以你需要考慮優化網頁，確保網頁在搜索引擎中有一個好的排名。從長期來看，這樣可以避免很多麻煩問題。你可以登錄Web-source.net，瀏覽關于META標簽的更多信息。

(3) Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you're trying to achieve.

（3）謹慎選擇網站背景、文本顏色。復雜的背景顏色，會使文本難以閱讀，會分散用戶對于文字內容的注重力。網站所有網頁的背景應該一致；網站內容安排應該有條理，形式應該統一。請記住，顏色會影響到網站訪問者的情緒，比如說，類似于黃、橙等明亮顏色，可以使人產生興奮感；而類似于藍、紫等顏色，可以使人產生平靜感；類似于棕、黑等暗色會使人產生壓抑感。設計網站時，根據網站所要達到的目的，選擇相應的顏色。

(4) Use minimal animated graphics. These can be very distracting and can cause your page to look unprofessional. In addition, animated graphics cause your page to load more slowly. Fancy graphics won't make the sale.

（4）盡量減少使用動畫圖片。動畫圖片會分散網站瀏覽者的注重力，會使網頁顯得業余。此外，這種圖片會增加下載時間。怪異的圖片不會增加網站銷售量。

(5) Your main page should specifically let your visitors know exactly what you're offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can't find your product or service, they definitely won't waste a lot of time looking for it. They'll go on to the next site and probably never return. They're visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

（5）網站主頁應該能夠說明網站內容。有些網站并不能為用戶清楚地解釋網站的銷售內容，你是否登錄過這樣的網站？假如潛在消費者沒有發現所需的產品或服務，他們肯定不會浪費時間繼續尋找，他們會登錄其它網站，并且可能從此不再登錄這個網站。網站訪問者登錄網站都有自己的目的，他們希望網站提供信息、產品或者服務。

(6) Try to avoid placing banner exchange banners at the top of your page. These can instantly take your customers or even be indexed by search engine robots. Limit the number of banners on your site to no more than two per page. One is ideal.

（6）網頁頂部盡量避免出現橫幅。橫幅可以立即吸引用戶的注重，或者立即被搜索引擎做索引。每張網頁的橫幅數量控制在2個之內，一個最好。

(7) Always, include your contact information on each page of your site and try to reply to all comments and suggestions within 48 hours. This will help promote good business relationships. Your business relationships are the key to your success.

（7）網站所有網頁出現聯系信息，并且確保在48小時之內回復所有的評論和建議。這樣可以形成良好的業務關系，保證網上業務的成功。

(8) ALWAYS check and double-check your site for spelling errors and make sure your images and links are all working properly. If you have several errors, this will make your site appear to be unprofessional. If you are designing your site using an HTML editor, use spell check. Proper grammar is also very important. If you've been out of school for a while it's probably a good idea to refresh your memory. Visit any of the following sites for a crash course in writing and grammar.

（8）確保網站不會出現拼寫錯誤，圖片與鏈接都能有效運行。假如出現上述錯誤，網站就會顯得很業余。假如利用HTML編輯器設計網站，可以檢查拼寫錯誤。你要選擇適當的程序，假如沒有太多經驗，你最好溫習以前學習的內容。你可以瀏覽以下網站，迅速把握書寫、語法設計方法。

- Guide to Grammar and Writing （內容編輯、語法指南）-
Webster.commnet.edu

- Exploring English （英文內容）-
Shared-visions.com

- Simpler Words And Phrases （簡單的單詞、短語）-
Smartbiz.com

(9) Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

（9）網站導航內容簡單。導航鏈接放置在網頁頂部、底部、左側或者右側，你可以利用表格進行設計。假如你打算利用圖片按鈕進行導航，那你需要了解網頁下載速度會因此而變慢。假如導航鏈接很少，你可以使用圖片按鈕；假如導航鏈接超過六個，最好使用文本鏈接。

(10) If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames.

（10）假如必須使用框架，盡量節儉利用。框架假如運用不恰當，會使網站顯得不專業。避免訪問者利用滾動條瀏覽網站內容，否則他們可能會因此而離開。假如必須使用框架，為用戶提供兩種選擇：框架或者無框架。

(11) Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

（11）確保網站訪問者在四次點擊之內，從其它網頁進入網站主頁。很多網站訪問者并不是通過網站主頁進入網站，所以網站所有網頁必須具備好的導航鏈接，并且所有網頁中出現公司logo。

(12) If you must use Java on your site, use it sparingly. Offer your visitors a choice. Java verses No Java. Java can be slow and has a tendency to crash browsers. Try to avoid using those pop up boxes asking for your visitor's name, etc. Those pop up messages are very unprofessional and can be very frustrating to your visitors when they're trying to view your site.

（12）網站盡量減少使用Java。假如必須使用，確保為用戶提供兩種選擇：Java或者非Java。Java會減慢瀏覽器呈現網頁的速度，會與瀏覽器發生沖突，所以盡量避免使用彈出框，詢問訪問者姓名。這些彈出信息非常不專業，會影響網站訪問者的瀏覽。

(13) Do not set sound to "autoplay" when someone visits your site. This can be very distracting.

（13）避免設置“自動播放”的音響，這樣會分散用戶的注重力。

(14) All web browsers are not created equally. View your site through different browsers and screen resolutions so you will see how your visitors will view your site. Visit:

（14）不同的瀏覽器、分辨率狀態下，網站的外觀會不同。你可以登錄以下網站，進行網站檢測：

- Site Inspector - Check your web pages for HTML validity and browser compatibility.
- Siteinspector.com

登錄Siteinspector.com，檢測網頁HTML的有效性以及瀏覽器的兼容性。

- NetMechanic - Provides a variety of free services for your web site including; browser compatibility testing, graphic file size reduction, link check, HTML check, load time check, spell check and more.
- Netmechanic.com

Netmechanic.com提供許多免費服務，包括：瀏覽器兼容性測試，圖片文件尺寸縮減，鏈接檢查，HTML檢查，下載時間檢測以及拼寫檢測等等。

(15) Continually add new content to your site. Give your visitors a reason to keep coming back.

（15）網站不斷增添新內容，吸引訪問者回訪。

* Design a quality e-book to give to your visitors. It's not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you're writing about your true passion then you shouldn't have any trouble coming up with something to write about. For further information on e-books, read the article entitled, "How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away."

為用戶提供高質量的電子書籍，這項工作不像想象中的那么難。能夠創建網頁，就能夠創建電子書籍。創建電子書籍的目的是要宣傳網站，假如網站的目的是銷售，那么電子書籍應該提供銷售培訓指導，與用戶分享你的銷售知識與經歷；假如網站目的是家庭商業，電子書籍應該介紹如何開展家庭商業。確定網站目標之后，你就可以很順利地編輯網站內容。更多關于電子書籍的內容，你可以閱讀文章：《創建電子書籍吸引網站訪問者》（How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away）。
- Web-source.net

If you'd rather not write your own e-book, here's a list of sites where you can pick up some free e-books to add to your site.

假如不希望編寫電子書籍，你可以摘取以下網站的電子書籍，添加到你的網站中。

- Web-Source.net
Web-source.net

- Book Locker
Booklocker.com

- LD Publishing
Ldpublishing.com

* Provide your visitors with quality, informative articles. Everybody loves free information. It's the top-selling product online, so use it to your advantage. Write your own articles or you can pick some up at the following sites:

網站為訪問者提供高質量、有指導性的文章。人人都喜歡免費信息，這是網上最暢銷的產品，所以你可以設置更多免費信息。你可以自己編輯文章或者從以下網站中截取相關內容：

- Article Announce - Writer & Publisher Exchange
Web-source.net

Subscribe: article_announce-subscribe@egroups.com

- Marketing & Advertising Supersite
Drnunley.com

- BizWeb2000
Bizweb2000.com

- Success Doctor
Success-doctor.com

Before using any articles, make sure you view the author's copyrights and make certain the article may be published. If you're not sure, contact the author and request permission to publish their article whether it be on your web site or in your e-zine. Most articles for publication can be used free of charge as long as the authors credits or resource box is included.

利用上述網站的文章之前，首先明確文章版權，確保可以發表。假如不確定版權，需要聯系作者，詢問是否可以在網站或電子書籍中發表這篇文章。這些網站中的大部分文章可以免費使用，只要作者或者出版媒體答應就可以。

The best advice I can offer is to Keep It Simple. The simple, well-designed, professional looking web sites make the sales.

我可以提供的最好建議就是：保持簡單。簡單、設計合理、外觀專業的網站會增加銷售量。

Always strive to learn. Knowledge is the key to success.

知識是成功的要害，繼續學習！

分享：豆瓣的去中心化(一)
豆瓣正在多樣化的過程中失去公共注重力中心。這很好，我們正在全心全意地推波助瀾。想像在春節的火車站廣場中心開一家露天咖啡，支一張千人大桌討論…比方說